Brand Design Services

We start with brand positioning and build a unified visual standard through systematic design. Based on the VI system, we lay the foundation for brand identity, and extend the standards to spatial environments and IP derivative systems, enhancing brand perception and forming a complete brand visual expression that runs through strategy, standardization, application and communication.

Our services cover two core areas:

Brand & Identity Application, and Brand Communication.

Through these key stages, we build a complete brand visual system by combining application and communication to enhance brand recognition.

Brand Design

A comprehensive brand visual system spanning strategy, standards, application and communication.

Brand Application and Brand Communication

Brand Communication

Brand communication focuses on brochures, albums and posters as core media, systematically conveying brand value and design narratives, promoting the efficient transformation of strategic concepts into public perception, and establishing sustainable communication influence.

Brand Application

By creating IP characters with anthropomorphic appeal and implementing systematic derivative product design, we transform brand value into tangible, shareable experiential touch points.

IP Character and Visual Derivative System Design

IP Character Creation

Creating highly recognizable emotional symbols to convey brand value, we integrate narrative aesthetics, character design, and symbolic elements to shape character personas that are rich in stories, interactive, and extendable.

Visual identity system expansion

Ensure that brand recognition remains highly consistent and dynamically extendable across different touchpoints, enhancing the breadth and depth of brand perception.

Derivative Product Design

The derivative product design revolves around the rail transit scenario, developing four major product series: cultural and creative collectibles, travel necessities, and ticketing and postal supplies, achieving immersive integration of brand culture and emotional connection in the travel environment.

Brand Identity Application Design

Extend core visual standards to spatial environments.